Google Tag Manager – An Excellent tool to implement SEO changes

The implementation of the SEO changes is often considered as the typical lengthy task. There are several hacks in completing this as an SEO professional have to look into various issues. This can be anything like the unsupportive CMS or the technical platform that require a variable length of coding and more. This often hinders the implementation process which ultimately obstructs the site’s performance.

The Google Tag Manager can be considered as an excellent tool to implement the SEO Changes. This is one of the best options where all the sites where the other systems like meta-CMS don’t work. This is known to be the best among all the Tag Managers as per the survey made by builtwith.com. This tag manager is using the JavaScript container to infuse various tags across the WebPages easily. This doesn’t require any sort of changes to the webpage.

These are widely used for implanting the tags as it helps in putting the single tag across the pages in a single click and doesn’t get obstructed by CMS restrictions. In this article, we will focus on how to use the Google Tag Manger for implementing the SEO changes. It is quite useful in making the changes at various places like the canonical tags, page titles and the on-page positions.

It is quite important to keep in mind that it is not an easy task to make changes with the Google Tag Manager. The user must have knowledge in working with the CSS selector and jQuery to change the page elements as well as to fetch data by using CSS. Otherwise, you need to gain more knowledge in these areas. We will consider various examples that help us to understand how Google Tag Manager can be used to implement the SEO changes.

How to insert an element on the page?

If you are willing to insert the noindex tag to the page, then you have to use the customized HTML tags in the tag manager. This will make changes in the Meta tags like as below.

This way you can easily add the elements to the pages like here the Meta robot noindex was added to the follow elements which were applied to all the pages. There is trigger indication in the Google Tag Manager that helps the users to decide which tag shall be applied on the page.

Using tag manager to assign the Unique CSS selectors for pages

For the large ecommerce websites, the inventory management can become a havoc which is managed by assigning the unique id to each page. The Tag Manager helps in extracting the data using the unique CSS selector as below: For our example, let’s imagine the product attributes as the GMT variables. We will specifically choose the image_id as the variable.

Now we can use any of the GMT variables as per the above image to fetch the date from the page. This can be easily done by choosing the user defined variables. For example,we will put the variable as product image, where we will use the srcattribute.


Now we can simply create the custom HTML tag that will look for these variables in the JSON-Markup. It will be as below: In this manner, the GMT variables can be easily extracted without even touching them separately.

This can be either completed by using the jQuery or without using the jQuery as the case may be.

 

Adding Canonical Tags to the pages

The below image itself clarifies that the Google Tag Manager injected tags are recognized by the search engines. The below chart defines how the keywords were ranked along with the usage of the canonical tag applied by using the Google Tag Manager.

These are the three examples that give us the idea about the advantage of the Google Tag Manager in making SEO implementation easy.

Posted in SEO.

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