Google Tag Manager – An Excellent tool to implement SEO changes

The implementation of the SEO changes is often considered as the typical lengthy task. There are several hacks in completing this as an SEO professional have to look into various issues. This can be anything like the unsupportive CMS or the technical platform that require a variable length of coding and more. This often hinders the implementation process which ultimately obstructs the site’s performance.

The Google Tag Manager can be considered as an excellent tool to implement the SEO Changes. This is one of the best options where all the sites where the other systems like meta-CMS don’t work. This is known to be the best among all the Tag Managers as per the survey made by builtwith.com. This tag manager is using the JavaScript container to infuse various tags across the WebPages easily. This doesn’t require any sort of changes to the webpage.

These are widely used for implanting the tags as it helps in putting the single tag across the pages in a single click and doesn’t get obstructed by CMS restrictions. In this article, we will focus on how to use the Google Tag Manger for implementing the SEO changes. It is quite useful in making the changes at various places like the canonical tags, page titles and the on-page positions.

It is quite important to keep in mind that it is not an easy task to make changes with the Google Tag Manager. The user must have knowledge in working with the CSS selector and jQuery to change the page elements as well as to fetch data by using CSS. Otherwise, you need to gain more knowledge in these areas. We will consider various examples that help us to understand how Google Tag Manager can be used to implement the SEO changes.

How to insert an element on the page?

If you are willing to insert the noindex tag to the page, then you have to use the customized HTML tags in the tag manager. This will make changes in the Meta tags like as below.

This way you can easily add the elements to the pages like here the Meta robot noindex was added to the follow elements which were applied to all the pages. There is trigger indication in the Google Tag Manager that helps the users to decide which tag shall be applied on the page.

Using tag manager to assign the Unique CSS selectors for pages

For the large ecommerce websites, the inventory management can become a havoc which is managed by assigning the unique id to each page. The Tag Manager helps in extracting the data using the unique CSS selector as below: For our example, let’s imagine the product attributes as the GMT variables. We will specifically choose the image_id as the variable.

Now we can use any of the GMT variables as per the above image to fetch the date from the page. This can be easily done by choosing the user defined variables. For example,we will put the variable as product image, where we will use the srcattribute.


Now we can simply create the custom HTML tag that will look for these variables in the JSON-Markup. It will be as below: In this manner, the GMT variables can be easily extracted without even touching them separately.

This can be either completed by using the jQuery or without using the jQuery as the case may be.

 

Adding Canonical Tags to the pages

The below image itself clarifies that the Google Tag Manager injected tags are recognized by the search engines. The below chart defines how the keywords were ranked along with the usage of the canonical tag applied by using the Google Tag Manager.

These are the three examples that give us the idea about the advantage of the Google Tag Manager in making SEO implementation easy.

How to create a SEO plan for your small business

Today, all the knowledge in the world is housed on the Internet. These vast heaps of information could be accessed by magical gateways called search engines. For a normal user, search engines are pretty straightforward: you enter a query and the engine will list out the suitable results. But how does it find those results? What makes few sites come up at the top, while others are stacked to the last pages?

How search engine works

Search engines manage indexes of the content of a website, along with its URL, hyperlinks, and code, and store it all in their databases. These indexes are created with the help of crawlers and spiders and are updated periodically. Whenever you enter a query, that query is analyzed against the stored indexes and the most relevant results are displayed.

What is SEO?

It is a known fact that most users do not bother scrolling past the first page of the search results. As such, it becomes important for your website to come up on the first page of the results. This is where SEO comes in.

Search Engine Optimization is making small changes in your website which can be registered by the index of search engines, and thus enable your website to rank higher in the organic results for any search query.

How to use SEO on your website

The overall procedure of employing SEO to improve your rank is a bit complicated; not because it is complex, but because it depends upon a number of factors. SEO must be able to understand the algorithms (like page rank) in order to rank up higher in the results page. In the simplest terms, following elements could contribute to improving the rank and reach of your website via SEO:

  • Title and description

The title and description (the one used in the code) not only enables the user to get introduced to the page but also the crawlers to build up the index. As such, both the title and description must be unique, captivating and allow users to be informed yet attracted towards your site.

 

  • Keywords

Keywords are by far the most important part of SEO since they play the major role in getting ranked higher in the search results. Keywords must be related to the content of your site, yet it must also understand your audience. Keyword density should be low enough so that it doesn’t feel forced. At the same time, there must be a variety of keywords used so that you don’t put all your eggs in the same basket.

 

  • Content

Content is all your website is about, hence special focus must be paid to it. In general, the content must be created by keeping the target audience in mind. But audience appeasement must not be the only goal; the content must also be captivating and informative for the audience. The content must have strong substance and be visually appealing to the audience. In the cut-throatcompetition, only the best content survives to have a dedicated audience.

 

  • Website Structure

This applies not just to SEO, but to any strategy that involves increasing traffic on your website. Your site must be appealing yet not flamboyant. It must be minimalistic but not plain. The navigation across your site must be easy, but it should not compromise upon the aesthetics in order to be fast. Using images and hyperlinks inside your site can go a long way in increasing the rank (like in image results), but it should be cluttered aimlessly.

SEO depends on a lot of factors that keeping changing with time. Yet, the elements of SEO remain the same, and adhering to it could improve your chances for a long time. SEO might look like a dummy concept on its own, but when combined with other approaches to promotion and marketing, it could go a long way in improving the reach and popularity of your site.

15 Free SEO Tools to Improve Your Google Ranking

15 Free SEO Tools to Improve Your Google Ranking

Search Engine Optimization is becoming tough with the fast increasing competition and the regular algorithm updates by Google. Nowadays, it takes a lot of effort and time to optimize a website rightly. SEO Tools are a boon in this era of digital marketing, as it saves a lot of time and makes your work easy and fast. However, many people believe that SEO tools with so many advanced features and huge popularity are paid and chargea huge price.

This is somewhat fairly true, but there are lots of popular SEO tools with great features and easy user interface that are free to use. However many free SEO tools have some advanced features which require upgrading the tool by opting a paid plan or package.

Here is a list of 15 free SEO tools that you can use to save your time and efforts while optimizing your website in search engines like Google and Bing.

  1. Google PageSpeed Insights

 

This is a tool developed by Google developers. You have to enter your website’s URL in the box and click on the ‘Analyze’ button. The tool will then analyze the content of your webpage and will provide you scores in numbers out of 100 for both mobile and desktop. It will also suggest you the necessary changes in your website that you need to fix to make the page speed faster.

 

  1. Mobile-Friendly Test

 

 

This tool will tell you about the mobile-friendliness of your website. You will get some really good suggestions to optimize your website for mobile users. You just have to put your website’s URL in the box and click the ‘Run Test’ button. The tool will show you the result and the necessary suggestions within a few seconds.

 

  1. Google Search Console’s Submit URL

 

Google already has spiders that work regularly to crawl and index new and updated webpages in its search engine database, but no one can guess the time it may take to index such webpages. So, this tool (from Google Webmaster tools) provides everyone the option to index a new and/or updated webpage manually by putting the URL of the webpage in the box and clicking the ‘Submit Request’ button.

 

  1. Keyword Tool

 

 

The keyword tool offers free keyword suggestion for your website. This tool is a free alternative to the Google’s keyword Planner tool. The added benefit of using the tool is that it suggests long-tail keywords too. It offers all the options that Google keyword Planner tool has. For example, you can select the country, language, and filter negative keywords.

 

  1. Open Site Explorer

 

 

This is a popular tool created by a renowned and trusted name in SEO field ‘Moz’. After Google stopped updating its page rank parameter, this tool went ahead in the competition and is the most preferred tool for link analysis. Some famous and frequently used metrics of Moz are Domain Authority (DA), page Authority (PA), Spam Score etc.

 

  1. Schema Creator

 

 

Using Schema tool, you can manage the way Google and other search engines show your website in the search engine result pages (SERPs). You can customize it to let the search engines show your reviews, events, hours of operation etc. Schema code is easy to integrate and it just requires simple copy and paste of code in your website’s HTML source. It also comes with a plugin for WordPress users.

 

  1. XML Sitemaps Generator

 

 

A sitemap is a must have factor for your website. It collects the URL of all your webpages so that search engines can crawl and index all your webpages together. This tool provides you the option to create a sitemap in XML and HTML format.

 

  1. txt Generator

 

 

It is highly recommended to create a ‘robots.txt’ file and add it to the route directory of your website, especially if you want search engines not to index a few pages of your website.

 

  1. SEO Quake

 

 

SEO Quake is very popular and frequently used heavy SEO tool and browser extension among the SEO professionals and companies. There are lots of SEO factors and metrics that it displays for a website, for example, domain age, the total number of indexed pages, external links, social shares etc.

 

  1. SEO SiteCheckup

 

This tool tells you a lot of issues that you can fix in order to optimize your website. This tool is worth many tools as it shows lots of factors altogether that you can check in different tools. So, it is a time-saving free SEO tool.

 

  1. SERPs Rank Checker

 

 

This tool shows the performance of your webpages with respect to your targeted keywords in different databases of search engines like Google and Yahoo.It’s a good tool to check the keyword ranking of your website in search engines.

 

  1. Siteliner

 

 

Having a duplicate content on your website can result in penalization by Google. So it is important to check whether the content published on your website is unique or copied. This tool will tell you about this. Apart from this, this tool will also let you know about any broken links of your website. You simply need to put the URL of your website in the box and click the ‘Go’ button.

 

  1. Screaming Frog SEO Spider

 

 

Screaming frog is an old and renowned desktop application SEO tool that is trusted and used by a huge number of SEO professionals around the world. It shows results related to On-page SEO, for example, broken links, server errors, title and Meta descriptions, etc.

 

  1. QuickSprout

 

 

If you are not an SEO expert and you want to optimize your website yourself, then this tool is a gem for you. It will show you search result preview of the individual webpages of your website, Page’s titles and Meta descriptions, H1…H2…H3 tags, internal links and your SEO score.

 

  1. Optimizely

 

 

This tool basically shows you its preference of the landing page of your website that can result in a better visitors flow. Its suggestions are based on live traffic and visitor stats.

These tools are the 15 best free SEO tools that you can use. However, there are many more free SEO tools available. It all depends on your particular requirements that which tool is important and which are not for you. Whatever tool you prefer, your website will be optimized well only if you follow the search engine quality guidelines taking the Google algorithm updates in your consideration.