Microsoft is the name that has now become a part of our life. We think about computer and “windows” is what comes to mind. We think about documentation and “MS Word” is what comes to mind. Such is the impact Microsoft has made in our lives. But this was never easy; it took years of hard work from Bill Gates and his team to reach where they are today. But, is it the zenith? There is no zenith in the tech industry. What is great today may turn obsolete tomorrow, and even giants like Microsoft need to keep up with the pace.
Back in 2014, Steve Ballmer resigned from his longtime post as the CEO of the multinational giant. To the common eye, this was a surprise. But for the experts, this was long overdue. Ballmer had always been a good head of the company, but he couldn’t become better. The monopoly that Microsoft created over the world of operating systems was threatened by the arrival of Android and revival of Apple. What Microsoft had was good, but the consumers demanded better. It was a time for introspection for Microsoft when Satya Nadella took over as the CEO of the company.
In many ways, Nadella revolutionized the way the company used to think. Microsoft was built and thrived over its monopoly over whatever it did. Nadella changed that by looking towards a healthy competition in the market. Microsoft, like Apple, had a long tradition of keeping its products exclusive to its users. This ended when Nadella decided to bring the popular Microsoft products like MS Office on other platforms like iOS and Android. This was a gamble, but it paid off. It stopped customers who like the MS products, but disliked the OS, from flocking over to products of rival companies.
Another bold decision that Nadella took was admitting that Windows 8 was a failure. The OS was developed exclusively for touch-based systems, which were still far away when the OS was launched. Microsoft, instead of being in the kind of denial they had been during the failure of Vista, admitted the shortcomings and incorporated it into windows 10, the OS that combined the facilities for both touch and traditional systems.
One of the biggest failures of Microsoft was in the mobile sectors, where they made the dead deal of buying Nokia in order to make windows phone a thing. It backfired, and Nadella was humble enough to admit it. This humbleness now shows in the whole organization and its decisions. The company has since ended the deal with Nokia but remains strong with its Surface series.
Today, Nadella (like Gates) looks ahead of the curve to invest in new ecologies. However, unlike Gates, he does not have any ambition to be the sole king. Microsoft, in the past 3 years, has seen a steady growth in share prices. The company has been investing in Cloud, IoT and even in Virtual Reality. It would be safe to assume that Microsoft is again headed to be the force it was known to be.